Podcast Twins Breakdown: Ray Briant’s Proven Digital Marketing Growth Tactics

Get ready: in this standout episode of Podcast Twins, hosts Vince and Drew bring on Ray Briant—digital strategist and founder of Think Big Online—to break down the real-world tactics that help businesses grow from day one. If you’ve ever launched a podcast, product, or brand only to be met with silence, this episode delivers the answers you’ve been waiting for.

Ray doesn’t just talk marketing theory—he unpacks practical strategies that any entrepreneur, content creator, or coach can apply right away. From hyper-targeted ad strategies to launching with real buzz, this conversation is a masterclass in digital momentum.

Why Podcast Twins Is the Place for Real Talk and Real Strategy

There’s no shortage of podcasts claiming to “keep it real,” but Podcast Twins actually delivers. With a tone that balances humor, honesty, and hard-hitting insights, Vince and Drew have carved out a space where guests can speak freely—and listeners get something valuable every time. Whether it’s a bold take on a controversial issue or a deep dive into marketing strategy, the Podcast Twins aren’t afraid to go there.

That’s exactly what makes this episode with Ray Briant so engaging. It’s not a sales pitch. It’s a tactical, transparent discussion about what works, what doesn’t, and how to cut through the noise in today’s digital landscape. And while Ray brings the marketing knowledge, Vince and Drew do what they do best—break it all down for the audience in a way that’s both entertaining and actionable.

Meet Ray Briant of Think Big Online

Ray Briant is the founder of Think Big Online, a marketing consultancy that helps brands grow with intention. With more than 15 years of experience in digital strategy, Ray has helped clients generate waitlists before launch, drive targeted traffic, and create revenue with lean, smart campaigns.

What makes Ray different is his approach. He’s not pushing one-size-fits-all solutions. Instead, he meets brands where they are and builds strategies around clarity, momentum, and audience-first thinking. On this episode of Podcast Twins, he shares examples from his work with real clients and breaks down what made those campaigns successful—down to the details.

Inside the Episode: Ray’s Growth Tactics That Actually Work

One of the biggest takeaways from the episode is the difference between organic SEO and paid advertising. Ray explains how organic strategies build trust and long-term visibility, but paid ads are your go-to when you need fast results. Vince and Drew push for the “why” behind each method, and Ray delivers: use SEO to strengthen your foundation, but when you’re launching something new, there’s nothing like a well-targeted ad campaign to get quick traction.

Another highlight is Ray’s take on geofencing—a location-based ad strategy that lets businesses target potential customers within a specific radius. Ray walks through how a local fitness studio used geofencing to drive walk-in traffic in a single weekend. Vince and Drew keep it real, asking the questions most business owners want answered: “Is it expensive?” “Does it work?” “How can someone start with a small budget?” Ray answers all of it, and the Twins add their own insights from past podcast promos and local partnerships.

They also explore how to run low-cost, high-impact campaigns without relying on flashy gimmicks. Ray talks about UGC (user-generated content), community contests, and micro-influencer outreach—methods that don’t drain your budget but drive real engagement. The key theme? It's not about spending more. It's about connecting better.

Then comes the part every creator leans in for: how to grow with polarizing content—without getting shadow banned. The Podcast Twins are no strangers to bold opinions, and Ray gives a behind-the-scenes look at how creators can stay authentic while avoiding platform penalties. It's about knowing where the line is—and how to push it without crossing over.

And of course, no episode like this is complete without case studies. Ray shares stories from brands that went from zero to sold-out, offering insights into timing, targeting, and follow-up that you just won’t get from generic marketing blogs. It’s clear that everything discussed in this episode comes from real experience, not guesswork.

What Makes Podcast Twins Stand Out in the Marketing Space

Podcast Twins isn’t just about interviews—it’s a content ecosystem. Their episodes function like mini masterclasses, and they’ve built a loyal audience that appreciates the no-fluff, high-energy delivery. You can explore more episodes or subscribe directly at PodcastTwins.com, where every conversation brings value to entrepreneurs, creatives, and curious minds alike.

It’s also worth noting that Podcast Twins has earned recognition beyond their own platform. They’re officially featured on South Florida’s Best, highlighting their credibility and influence in the local business and content creation community. That recognition is no accident—it’s the result of consistently producing content that informs, entertains, and challenges listeners to grow.

Bringing It All Together: Launch Smart, Launch Loud

Ray’s appearance on Podcast Twins delivers one clear message: don’t wait for your launch to figure things out. Plan your audience. Map your message. Start building momentum before the product is even ready. That’s how the most successful creators, coaches, and business owners do it—and now you’ve got the roadmap, straight from the source.

Whether you’re building your brand from scratch or trying to scale what’s already working, the advice shared in this episode is immediately useful. From SEO strategy to ad budgeting, polarizing content to campaign timing—Ray covers it all, and the Twins keep the conversation sharp, smart, and easy to follow.

Final Word

If you’re ready to move from content confusion to digital clarity, this episode is a must-listen. Ray Briant brings the fire, and the Podcast Twins deliver it with style. To catch the full breakdown and more episodes like it, visit PodcastTwins.com and subscribe. With every listen, you’re not just being entertained—you’re getting one step closer to your next big move.